Vantage gives your brand its own panel of real customers. Every answer is kept and linked to the person who gave it, so each survey is worth more than the last.
Answers from 7,722 completed surveys, each one linked to the member who gave it. Nothing is thrown away when a survey closes.
Commission a study and you get a deck. Commission the next one and you start again, with new people, new screeners and none of what you learned last time. A panel you own works the other way round.
What you know peaks when the deck lands, then drops back to nothing.
Every survey stacks on the last. Answers stay linked to each member's profile.
Your panel is your own customers, not a pool of strangers. Each one has a living profile: household, region, shopping habits, favourite products and why they buy.
A simple loop that gets smarter every time. Scroll through it and watch what your panel knows add up.
Every panel member completes a rich onboarding: household, region, shopping habits, favourite products, why they buy. This becomes their living profile.
Send to the full panel, or to defined groups: lapsed buyers in the North, first-time buyers, people who said convenience matters most. Answers link straight to profiles.
Filter, slice and cross-reference across every survey you've ever run. “Why do single-person households in the South West buy more from the premium range?” is one query, not a new study.
Always-on detection for emerging patterns. Shifts in concern about ultra-processed food, pack size, price and category attitudes surface as they emerge, not six months late.
Because the answers are already there, most questions don't need a new survey. They need a good way in.
It answers from everything your members have already said, and tells you how many people the answer rests on.
Themes from open comments, checked every night.
“Same price, noticeably less in the pack.”
Across every survey your panel has answered. Pick a starting point.
Pick the number you care about. Vantage finds what drives it, and who in your panel is most likely to love something new.
The model explains 41% of the variation in likelihood to recommend, tested on members it had not seen.
Longer bars matter more. Raises it Lowers it Faded bars could be chance.
You see how many people sit behind each figure, and whether that's enough to act on.
Trends are only flagged when the change is unlikely to be chance. Anything weaker is shown faded.
Profiles are built to understand the panel, never to identify anyone. No names or contact details are used in analysis.
Tell us a little about your brand. We'll set up a demo panel around your categories and show you what a year of answers looks like.